With the NFL under fire for its handling of suspended Baltimore Ravens player Ray Rice’s attack on his then-fiancee, Anheuser-Busch InBev is weighing in, and it’s not pleased, reports Advertising Age.
The brewer, one of the NFL’s biggest advertisers and sponsors, issued what the publication calls a “stern statement that appears to put the NFL on notice.”
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” the brewer said in its statement. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.”
There was no indication that the brewer may pull advertising or support, however. A spokesman for A-B InBev said the company is “not prepared to share any additional details of our conversations with the league or our sponsorship activity at this time.”
An NFL representative said, “We understand. We are taking action and there will be much more to come.”
Before it issued the statement A-B InBev had declined to comment about Rice’s domestic-violence issue, the story adds.