The animal rights group PETA has asked Discovery Channel not to air “Eaten Alive,” a show that will track wildlife adventurer Paul Rosolie as he dons a snake-proof suit and allows a giant snake to swallow him, the Associated Press reports.

The PETA foundation’s deputy general counsel, Delcianna Winders, said the promotions for the show suggest the anaconda snake was tormented and suffered because of Discovery’s goal of generating TV ratings.

“Shame on this pseudo wildlife expert for tormenting this animal, and shame on the Discovery Channel for giving him the incentive to do so,” Winders said.

Discovery declined to comment on PETA’s request, but it added that the snake is “alive and well.”

Please click here to see the trailer for the show.

Paul Rosolie has bigger things in mind.