While CNN works on boosting its prime-time ratings, the cable news channel found success in another measure: The channel’s audience became younger in 2014, Variety reports.
“According to Nielsen data for 2014 released Tuesday, the median age of an average CNN viewer during prime time fell to 58 from 60 in 2013 — matching 2008 as the network’s youngest-skewing year since at least 1992,” the story reports. “At the same time, Fox News Channel held steady at a median age of 68 and MSNBC skewed slightly older this year (61 vs. 60 last year).”
CNN has been helped by shifting emphasis increasingly to original series, such as “This Is Life with Lisa Ling” and Mike Rowe’s “Somebody’s Gotta Do It.”
Any decline in median age is notable, given the overall aging of the television viewing population, the story adds. It could help CNN as it sells ad time, given that news networks base their rates on viewership in the key news demo of 25 to 54.