Walt Disney Co. CEO Bob Iger has hinted “at a future in which Disney would go direct-to-consumer with its lucrative content properties,” reports Video Ink.
The story adds that in a conference call to discuss earnings with investors “Iger said he wants to foster a ‘closer relationship to the consumer that can be mined for other revenue-generating purposes.’ This could come in the form of over-the-top (OTT) video services tied to assets like Marvel and ‘Star Wars,’ he said.”
However, don’t look for this to happen anytime soon. Iger has authorized ESPN to be part of Dish TV’s upcoming OTT service on Sling TV that will cost just $20 a month for a number of services, but he characterizes that as a “worthwhile experiment” I said during the call.
But he made clear that the traditional pay-TV model is a very lucrative one for Disney and not one it will be abandoning soon.