There’s a new leader in smartphones, based on the latest sales figures for the U.S. market. TechCrunch reports that Apple’s iPhone has overtaken sales of Android devices for the first time since 2012.
The change at the top of the leaderboard comes after Apple introduced its new, larger iPhone 6 handsets, which have reportedly been selling in record numbers.
“According to figures from Kantar Worldpanel ComTech, the market research division of WPP, in the key holiday sales quarter of Q4 2014, Apple sold more iPhones than all of the various Android OEMs put together, the first time that it has managed to do this since Q4 2012, TechCrunch reports. “But if you don’t want to buy into any Apple hype, you might consider there’s likely some margin for error here — iOS devices accounted for 47.7% of sales, while Android devices accounted for 47.6%.”
Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, writes: “While the success of the iPhone 6 and 6Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay, Apple was able to take advantage of a weaker Android offering at the premium end of the market.”