A new listing of the Top 25 Social Brands for 2014 has a company that owns some cable networks at No. 1 — and you might have a hard time guessing who it is. Multichannel News reports that the new list from marketing research firm Sharablee — the social media analytics partner of comScore — puts National Geographic at No. 1.
“Cable networks, and brands with significant ownership in cable programmers, comprised nine of the top 25 social U.S. brands last year as social engagement climbed 108% overall,” Multichannel News reports, citing the Sharablee study.
The report adds: “National Geographic, with stakes in National Geographic Channel and NatGeo Wild, took the top spot in the 2014 ranking, with 579 million total actions — defined as likes, comments, shares, retweets and favorites — across Facebook, Twitter and Instagram (where it ranked No. 1 with its photo-sharing feed).”
Positions 2 through 5 all went to major league sports brands: the NBA came in at No. 2 with 430 million actions; NFL No. 3 with almost 300 million; and Major League Baseball No. 4 with 253 million.
Multichannel News adds: “Other cable programmers in the top 25 included WWE, No. 6, with 195 million social actions; Fox News, No. 7, with 154 million actions; E! Online, the network’s website, at No. 12, with 112 million actions; MTV, No. 13, with 110 million actions; and BET, No. 23, with 76 million actions.”