New Champion of Thursday Nights on Broadcast Prime

Mar 2, 2015  •  Post A Comment

One of the big four broadcast networks has found a winning formula on Thursday night prime time, traditionally one of the most important programming blocks on TV. The network is ABC, which won its fifth consecutive Thursday prime last week in the key demo of adults 18-49.

The network announced in a press release that it averaged a 2.6 rating/8 share, topping second-place CBS by 18% (2.2/7). Fox was third (1.5/5), followed by NBC (1.1/4).

“ABC’s 2-hour season finale of ‘How to Get Away with Murder’ and ‘Grey’s Anatomy’ finished as Thursday’s Top 2 dramas in Adults 18-49,” the network announced. “‘Murder’ was also the night’s #2 TV show, behind only CBS’s ‘Big Bang Theory’ (tied w/lead-out ‘The Odd Couple’).”

ABC’s Thursday nights are up by double digits season-to-date in total viewers (up 22%) and the 18-49 demo (up 21%), hitting a five-year high in total viewers and a four-year high in 18-49, the network notes.

ABC’s new “all-Shonda Rhimes” Thursday night drama lineup has also included “Scandal,” with Rhimes involved either as creator or producer in all three series.

“Despite not having ‘Scandal’ as a lead-in, ‘How to Get Away with Murder’ was up for the 3rd week in Total Viewers (9.0 million vs. 8.9 million) and was steady with last week’s Fast Affiliate Adult 18-49 number (2.8/9), marking its most-watched telecast since its mid-season return in January — since 1/29/15,” ABC notes.

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