The new No. 1 seller of smartphones in the world is a familiar name in the space, but it hasn’t been on top since 2012. The Los Angeles Times reports that Apple moved ahead of Samsung globally in the fourth quarter to reclaim the title.
Apple reportedly sold 74.8 million units in the quarter, with demand for the iPhone 6 and 6 Plus, especially in the U.S. and China, helping to drive the results. The report cites research firm Gartner.
Anshul Gupta, principal research analyst at Gartner, wrote in a report: “Samsung’s performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share.”
Gupta adds in the report: “Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung’s share of profitable premium smartphone users has come under significant pressure.”
The Times adds: “It was, however, also a record quarter for the smartphone industry overall: Worldwide sales of smartphones increased 29.9% year over year to reach 367.5 million units sold.”
For 2014 overall, a total of 1.2 billion smartphones were sold, a 28.4% increase from 2013.