Layoffs have hit one of the Viacom cable channels as a result of the company’s latest restructuring efforts.

The Los Angeles Times reports: “At least 20 people on Thursday were let go at TV Land, according to three people familiar with the situation who asked not to be identified discussing sensitive personnel matters.”

As we reported yesterday, Viacom has begun restructuring, including putting together a consolidated ad sales unit under Jeff Lucas.

“An unknown number of advertising sales executives also were cut as the company consolidated two units into a single sales force that will be run by Jeff Lucas,” the Times reports. “Ad sales for Viacom’s BET channel will remain independent.”

The report notes that Lucas’ responsibilities, which previously included sales for MTV, VH-1, Comedy Central and Spike, have been expanded to include Nickelodeon and other kids’ channels.

“Top Viacom executives warned of the downsizing more than a month ago, as the company contends with lower ratings and seismic shifts in viewing behavior,” the Times reports. “Viacom has been particularly challenged in the ratings because so many of its channels target younger viewers who increasingly get their entertainment from digital outlets like YouTube and Netflix.”