Anheuser-Busch has pulled a marketing slogan from the rotation for bottles of Bud Light after getting blowback on social media over the campaign.
The New York Times reports that some Bud Light labels carry the message: “The perfect beer for removing ‘no’ from your vocabulary for the night.” The message was met with protests, especially from women — a demographic that the company has been pursuing.
The message was reportedly one of 140 “scroll messages” that have been included in the brand’s 2-year-old “Up for Whatever” campaign.
“Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses,” The Times reports.
One user wrote on Bud Light’s Facebook page: “As a woman, as a mother of a girl and a boy, I find this message very disturbing and dangerous. I have been a Bud Light drinker for quite a while, but until this campaign ends, you do not have my dollars.”
In a statement, Alexander Lambrecht, vice president for the Bud Light brand at Anheuser-Busch, said: “It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”
A spokesman for the company said that, effective immediately, the message would not be included on any labels.