Logo

NY Times

Bud Light Admits It Blew It With New Marketing Slogan, Pulls Messages Off Bottles

Apr 29, 2015  •  Post A Comment

Anheuser-Busch has pulled a marketing slogan from the rotation for bottles of Bud Light after getting blowback on social media over the campaign.

The New York Times reports that some Bud Light labels carry the message: “The perfect beer for removing ‘no’ from your vocabulary for the night.” The message was met with protests, especially from women — a demographic that the company has been pursuing.

The message was reportedly one of 140 “scroll messages” that have been included in the brand’s 2-year-old “Up for Whatever” campaign.

“Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses,” The Times reports.

One user wrote on Bud Light’s Facebook page: “As a woman, as a mother of a girl and a boy, I find this message very disturbing and dangerous. I have been a Bud Light drinker for quite a while, but until this campaign ends, you do not have my dollars.”

In a statement, Alexander Lambrecht, vice president for the Bud Light brand at Anheuser-Busch, said: “It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”

A spokesman for the company said that, effective immediately, the message would not be included on any labels.

bud light-controversial label

2 Comments

  1. I wonder how many men vs woman were in the room when they decided that this message was a good idea? DUMB, DUMB, DUMB!

  2. Probably closer to even than you think. The UP FOR WHATEVER campaign is all about people doing new things and having adventurous spirits. While I agree with the removal, it’s pretty obvious tbat the intent was in line with the campaign, not condoning the use of the beer to get someone drunk for the purposes of date rape.
    That would be the new ROOFEE LITE brand. Available on college campuses everywhere.

Your Comment

Email (will not be published)