Coverage of Monday night’s Duke victory over Wisconsin in the NCAA Division I Men’s Basketball Championship Game delivered a 17.1 household rating (27 share) in Nielsen metered markets, the highest overnight rating for the title game in 18 years, CBS Sports and Turner Sports reported.
The number was the highest since an 18.0/28 for Arizona-Kentucky in 1997. This year’s game was up 33% from the 12.9/21 for Connecticut vs. Kentucky a year ago.
“Overall, 2015 NCAA Tournament coverage across TBS, CBS, TNT and truTV averaged a 7.8/16 overnight rating/share, up 13% and is the best overnight rating in 22 years (7.9/17 in 1993),” the networks said in their announcement.
The release also notes: “Additionally, NCAA March Madness Live garnered a record-setting 3.4 million live video streams for last night’s NCAA Championship game and nearly one million hours of live video consumed, also an all-time record. Last night’s live video streams are up 66%, with the live hours of consumption up 69% over last year. ”