Logo

Millward Brown

New Study Reveals the Most Valuable Brands in the World — With a Familiar Name Back at No. 1; Here’s the Top 10

May 27, 2015  •  Post A Comment

A new study listing the most valuable brands in the world has a familiar name back at No. 1 after it was knocked down to No. 2 last year. Topping the list again is Apple, which traded places with Google, this year’s No. 2.

The top four companies on the list are all tech firms, with Apple and Google followed by Microsoft and IBM.

The list, the “BrandZ Top 100 Most Valuable Global Brands,” is compiled annually by marketing research firm Millward Brown.

Here’s the Top 10, with the brand name, followed by the category, the brand’s 2015 value, percent change in value from 2014 and change in ranking from 2014:

2015 BrandZ Top 100 Global Brands — Top 10

  1. Apple (Technology): $246.992 billion (up 67%); +1
  2. Google (Technology): $173.652 billion (up 9%); -1
  3. Microsoft (Technology): $115.500 billion (up 28%); +1
  4. IBM (Technology): $93.987 billion (down 13%); -1
  5. VISA (Payments): $91.962 billion (up 16%); +2
  6. AT&T (Telecom Providers): $89.492 billion (up 15%); +2
  7. Verizon (Telecom Providers): $86.009 billion (up 36%); +4
  8. Coca-Cola (Soft Drinks): $83.841 billion (up 4%); -2
  9. McDonald’s (Fast Food): $81.162 billion (down 5%); -4
  10. Marlboro (Tobacco): $80.352 billion (up 19%); -1

Here’s a link to the Top 100.

apple logo

Your Comment

Email (will not be published)