The first broadcast TV network to wrap its upfront ad sales period posted significant gains over a year ago. Writing on Deadline.com, David Lieberman reports that CW completed its upfront sales with unit prices up about 4% and volume up in the neighborhood of 12% to 15%.
CW, co-owned by CBS and Warner Bros., added 30 new clients, Lieberman reports, with automakers, financial firms and retail companies on that list.
“This is an improvement from last year when RBC Capital Markets’ David Bank estimated it generated about $400 million in upfront sales. The network’s volume fell 5% in 2014, while unit pricing increased between 3% and 4%,” Lieberman notes.
The report says the just-ended season was CW’s best since 2008, with “The Flash” being the channel’s most-watched series of all time.