Lifetime has rolled out its entry in the increasingly crowded subscription video market, with A+E Networks announcing the launch Thursday of Lifetime Movie Club.

The direct-to-consumer subscription service offers subscribers access to a library of Lifetime Movies without commercial interruptions for $3.99 a month.

“The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch,” the company announced.

The announcement adds: “The app will feature over 30 movies with new titles refreshed weekly. Lifetime Movie Club subscribers will also enjoy monthly Featured Playlists starting with ‘Summer Lovin’’ which will include irresistible titles like ‘Sex & the Single Mom,’ and ‘One Hot Summer.’ Additional playlists to come include ‘Dramatic Affairs,’ ‘Murder & Mayhem,’ ‘Ripped from the Headlines,’ and more.”

The list of titles in the Movie Club offering includes “Flowers in the Attic,” “Coco Chanel,” “A Girl Like Me: The Gwen Araujo Story,” “The Trip to Bountiful,” “Too Young to Marry” and “Dawn Anna.”