The biggest star in the NBA is about to go Hollywood in a big way. Variety reports that Cleveland Cavaliers forward LeBron James signed a production deal with Warner Bros. Entertainment to develop original content for TV, film and digital platforms.
The deal puts James and his SpringHill Entertainment banner in a partnership with Warner Bros.
“James announced the deal Wednesday with SpringHill co-founder Maverick Carter and Warner Bros. Chairman and CEO Kevin Tsujihara,” Variety notes. “No specific projects were unveiled.”
Said Tsujihara: “LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment. The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere.”
Variety adds: “James made his feature film debut last week in Universal’s romantic comedy ‘Trainwreck,’ portraying himself and evoking praise from critics for his comic timing opposite co-stars Amy Schumer and Bill Hader.”