Less than a week after news broke about a $200 million investment by NBCUniversal in Vox Media, NBCU has made a second investment in digital media. BuzzFeed announced today that NBCU had agreed to make a $200 million equity investment in the company.
BuzzFeed, a tech-driven global media company, reportedly reaches more than 200 million unique visitors monthly and chalks up 1.5 billion video views each month.
In the BuzzFeed announcement, NBCUniversal CEO Steve Burke said: “BuzzFeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways. They reach a massive, loyal audience and have proven to be among the most creative, popular and influential new media players. We are pleased to be making this investment and for our companies to partner and work together.”
BuzzFeed founder and CEO Jonah Peretti added: “It’s a fascinating time for the media industry; social, mobile, digital, and broadcast platforms are converging to create new opportunities to connect with global audiences, and we’re excited to partner with NBCUniversal to combine our respective strengths to build the future of news and entertainment.”
The two companies will reportedly explore various opportunities for strategic partnerships in the months ahead.
The news comes less than a week after word surfaced that NBC would invest $200 million in another digital media company, Vox Media, as we reported last week.
Sources were saying in late July that NBCU had a “handshake” agreement to invest in BuzzFeed.