Fox executives are “celebrating a success story that hopes to change the way we talk about ratings,” reports Debra Birnbaum in Variety.
Originally, the overnight ratings for Fox’s premiere of “Scream Queens” last week showed that the series was seen by about 4 million viewers.
Now, according to the story, when the live plus 3-day ratings came in they showed that the episode received “an 80% lift, to a new total of 7.3 million across all platforms, including Fox Now and Hulu. What’s more, the median age of the show dropped from 52 to 36.”
“‘The story of the fall is just how much people are time-shifting and watching programming in new and much more dramatic ways than even six months ago,’ says [‘Scream Queens’] executive producer Ryan Murphy,” notes the report.
To read more details about this item, including comments from Fox co-chairs Dana Walden and Gary Newman, please click here, which will take you to the original Variety story.