MTV has a new president. The company, a unit of Viacom, announced that it has named Sean Atkins to the post. Atkins will oversee all creative and business operations for MTV and its sister networks MTV2 and mtvU.
“A veteran media executive with expertise across disciplines, Atkins joins MTV from Discovery Communications, where he most recently served as General Manager & Executive Vice President of Digital Media and Strategy,” the company said in its announcement.
Atkins will report to Doug Herzog, President of the Viacom Music and Entertainment Group, who announced the move today.
MTV’s programming co-heads, Mina Lefevre, Executive Vice President and Head of Scripted Development; and Lauren Dolgen, Head of Reality Programming and Executive Vice President of Series Development, will report directly to Atkins.
Said Herzog: “Sean is smart, creative, passionate, and remarkably energized about the sea change at hand in our industry. The strength of MTV lies in its ability to constantly reinvent, and Sean’s forward-thinking, versatile leadership will ensure our brand and business continue to evolve and deliver for our audience.”
The announcement adds: “With executive experience at Discovery, HBO, and Yahoo!, Atkins has held leadership positions across development, digital media, production, strategy, marketing, product development, and consumer products. As GM and EVP of Digital Media and Strategy at Discovery, Atkins was responsible for driving the company’s original online video strategy and networks including Revision3, SourceFed, Discovery News, and TestTube. Atkins was a driving force behind Discovery’s 2012 acquisition of millennial-focused Revision3, among the first strategic acquisitions of a multi-channel network by a major media and entertainment company.”