A new examination of television advertising prices shows football beginning to be crowded out by “a growing horde of flesh-eating zombies and a contentious group of music moguls,” Variety reports. The publication analyzed prime-time ad pricing for the new season.
While NBC’s “Sunday Night Football” remains at No. 1 on the list of TV’s priciest shows, Fox’s “Empire,” at No. 2, and AMC’s “The Walking Dead,” third on the list, are rapidly gaining ground.
“Empire” saw by far the largest gain among the top shows, with its ad price surging 277.6% from last year, to an average of $521,794 for 30-second spot. “Sunday Night Football,” by comparison, rose a modest 2.2%, to $637,330 — still good enough to hold down the top spot.
Last year, the price for 30 seconds in “Empire” averaged just $138,200.
“The Walking Dead” also posted a solid gain, rising 21.5% to $502,500.
The prime-time football shows on CBS and ESPN went the other direction. CBS’s “Thursday Night Football” is fourth on the list, but at $462,622, its price fell 6.1%. ESPN’s “Monday Night Football” is sixth, dipping 2.44% to $388,176. Just ahead of “MNF” is the newcomer “Fear the Walking Dead” at $395,000.
Please click on the link near the top of this story to read Variety’s full report, including the top 25 shows.