One of the major streaming platforms has announced that it is now carrying HBO Now, available for a 30-day trial period and then for $14.99 a month.
“Roku customers in the U.S. can now visit the Roku Channel Store to add the HBO NOW streaming channel to their Roku players (including the newly announced Roku 4) and Roku TV models,” says the Roku announcement.
The announcement adds: “Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.
Says Steve Shannon, general manager of Content and Services at Roku, in the announcement: “We applaud HBO for breaking the mold to deliver a fantastic standalone streaming service for consumers. The combination of the Roku platform and HBO NOW signifies a new era of streaming for our customers because they now have instant access to HBO and its incredible selection of entertainment, even without a traditional pay TV subscription.”