A singer and TV personality who made an impression with her showing on “American Idol” is being touted as “America’s next sweetheart” by cable channel CMT, where “I Love Kellie Pickler” launched to solid ratings last week.
The reality show bowed Thursday night to more than 2.5 million total viewers, including a strong .81 rating in women 18-49 and a .53 in adults 18-49. The numbers added up to the highest premiere for CMT since 2008 among women and the highest since 2012 in the adults demo.
Encores over the weekend raised the total to almost 4 million viewers, the network reports, citing Nielsen data.
New episodes of the show air Thursdays at 10 p.m. ET/PT.
Pickler became famous through her “Idol” appearance, finishing sixth on season five of the Fox competition program. She went on to sign recording contracts with 19 Recordings and BNA Records in 2006, and has released a string of successful albums since then. In 2013, Pickler won “Dancing with the Stars” with dance partner Derek Hough.
CMT is reportedly pacing 34% ahead of a year ago in prime time for the quarter in adults 18-49, based on Nielsen Live+Same Day figures.
“CMT is building a successful block of original programming on Thursday nights as the 10th season of ‘Dallas Cowboy Cheerleaders Making the Team’ recently concluded its season as the highest-rated to date with A 18-49 garnering nearly 3 million total viewers, while ‘Party Down South,’ returning January 7, remains the network’s highest-rated series,” CMT reports.