One of the NFL playoff games aired over the weekend set a viewership record as the Seahawks-Vikings contest became the most-watched NFL wild card game on record in the early Sunday slot.
NBC reports that the game, which ended in a 10-9 win for the Seahawks, averaged 35.3 million viewers, with almost 44 million tuned in at the peak for the nail-biting finish to the game, based on Nielsen Fast National data. The results are the best in the history of People Meters, dating back to 1988.
“Viewership for the Seahawks’ victory, paced by Russell Wilson’s 103.9 fourth-quarter passer rating in leading Seattle to the game’s final 10 points, is up 25% from last year’s early Sunday Wild Card game (28.3 million for Bengals-Colts on CBS), and tops by 27% the last early Sunday NFC Wild Card game (27.7 million for Falcons-Giants, Jan. 8, 2012, on Fox),” the network reports. “Viewership for Seahawks-Vikings, which was the third-coldest NFL game on record with a kickoff temperature of minus-six degrees, peaked at 43.9 million viewers for the game’s exciting finish from 3:45-4 p.m. ET.”
Additionally, live streaming on NBC Sports Live Extra was up 115% from last year’s NBC wild card game, the network announced.