Yahoo has pulled the plug on a key component of its video strategy, shutting down the video hub Yahoo Screen, Variety reports. The company launched the initiative two years ago as a place to keep its original programming and syndicated content under one roof.
“Yahoo Screen was home to everything from the recent streaming of an overseas NFL game to licensed clips of ‘Saturday Night Live’ to the slate of original series launched last year including former NBC comedy ‘Community,’ from Sony Pictures Television,” Variety reports. “The ambitious originals initiative led to Yahoo declaring a $42 million writedown late last year.”
The Wall Street Journal notes: “The site’s unique video viewers stayed flat at about 25 million from February 2014 — the first month comScore began tracking users to the site — to September 2015. Over the same period, Alphabet Inc.’s viewers of YouTube rose 15% to 862 million, and Facebook Inc.’s video audience jumped 50% to 589 million. Those numbers exclude mobile users of the Yahoo Screen app for Google and Apple Inc. devices.”
Yahoo reportedly plans now to migrate its video properties to its digital magazines.