A cable telecast that aired as counterprogramming to the Super Bowl came through with big viewership numbers on Super Bowl Sunday. Animal Planet announced that “Puppy Bowl XII” was cable’s top show of the day in adults 25-54 and women 18-49, based on Nielsen Live+Same Day data.
Animal Planet said it was No. 2 on all of TV in key demos from 3-5 p.m. during the Puppy Bowl, trailing only the CBS coverage of the Super Bowl.
“The Denver Broncos may have won the Lombardi on Sunday, but the much-anticipated Animal Planet’s ‘Puppy Bowl XII,’ featuring 84 adoptable puppies, dominated as the #1 non-sports telecast on all of cable among Adults 25-54 and Women 18-49 on Sun., Feb. 7, from 3-5 p.m. in L+SD,” the announcement reports. “The 12-hour ‘Puppy Bowl’ marathon that aired from 3 p.m. on Sunday, Feb. 7, to 3 a.m. on Monday, Feb. 8, earned 9.3 [million] Total Unique Viewers P2+.”
The program’s No. 2 ranking on all of TV in its time slot in Adults 25-54, Women 25-54 and Women 18-49 marked the fourth consecutive year that it has accomplished that feat, according to the announcement.