Pop singer Gwen Stefani made history during the Grammy Awards broadcast Monday night, delivering what’s being called the first live music video. People reports that Stefani pulled off the feat in real time, creating the video — a process that usually takes days — in four minutes.
The project was a collaboration with Target and aired during a commercial break. In the video, Stefani performs “her new single ‘Make Me Like You’ as she goes through impressive wardrobe changes and roller skates with dancers in her multiple glamorous ensembles,” People reports. “Even more striking: Stefani makes her way through various sets in between costume changes. The pressure was on for Stefani to deliver, as the Sophie Muller-directed feat will become the song’s official video on Vevo.”
Hollyscoop notes that the performance included a number of references to Stefani’s boyfriend, Blake Shelton. Here’s a clip about the project, from Hollyscoop: