An NBC series that is a television institution after a half-century on the air was just picked up for its 51st season. The show is “Days of Our Lives,” one of only a handful of daytime soaps to survive as long as it has.
The drama series, which debuted on NBC in September 1965, has aired well over 12,000 episodes. The one-year renewal will take the show to 2017, with NBC holding the option of an additional year.
In announcing the renewal, Jennifer Salke, President, NBC Entertainment, said: “NBC is incredibly proud of the legacy of ‘Days of our Lives’ and we couldn’t be more excited to bring its fans new stories for the 51st season. In a business where having a show remain on the air for two seasons is considered a success, what ‘Days’ has achieved is extraordinary.”
Variety notes that “Days” in season 50 is averaging a 0.90 rating and 6 share in women 18-49 with 2.901 million viewers overall in “most current” ratings, based on Nielsen data.