The Disney-ABC Television Group today announced the appointment of two senior vice presidents. The company named current ABC Research executive Elizabeth Sloan and Jane Gould, an accomplished leader in generational, lifestyle and media research, to the newly created positions of senior vice president, Consumer Insights, for the Group’s broadcast/studio and cable teams, respectively.
Making the announcement was Cindy Davis, executive vice president, Consumer Experience, Disney-ABC Television Group, to whom both will report.
Sloan will lead all consumer insights, research and analytics functions across ABC Entertainment, ABC Studios and ABC News, the company noted. Gould will oversee all consumer insights, research and analytics functions across the Group’s four cable networks — Disney Channel, Disney Junior, Disney XD and Freeform — along with Radio Disney. She will also provide guidance for and collaboration with research partners at Disney Channels around the world.
Said Davis: “As we cultivate a cutting-edge research discipline, these two roles are critical to positioning our network brands for continued success in an ever-evolving consumer marketplace. Elizabeth is an experienced professional with a proven track record within ABC, and the larger industry. In this new role, she will play an integral part in our quest to better understand and respond to viewers’ changing behaviors, as well as analyze data about how, when, where and why consumers are watching television. Similarly, Jane’s achievements as a groundbreaking researcher, and her strong reputation as a strategic advisor, team-builder and collaborator will prepare us for the future by aligning our greatest strengths with our biggest opportunities.”