NBC has been righting the ship on its morning franchise “Today,” and the performance of the show’s first two hours has “stabilized,” Variety reports. Now the network is turning its attention to the third hour.
“NBC is mulling changes to the 9 a.m. hour of ‘Today,’ according to four people familiar with the situation, though no plans have been finalized.” Variety reports. “One idea being considered would tweak the format of that hour to make it lighter in tone and compete more directly with its rivals, which include ABC’s syndicated powerhouse ‘Live! With Kelly and Michael.’ Discussions among producers and talent are said to be ‘collaborative,’ according to one person familiar with the program.”
The hour currently features Natalie Morales, Al Roker, Willie Geist and Tamron Hall, some of whom “might not feel the new environment plays to individual strengths, and could consider moving off that part of ‘Today,’ two of these people said,” Variety reports, noting that Billy Bush is under consideration to join the show.