Launch plans were unveiled today for a new 4K channel, with the nation’s first live 4K Ultra HD broadcast to kick things off. AT&T announced plans for live coverage of the Masters Tournament from the Augusta National Golf Club, the inaugural live event on the new DirecTV 4K Channel.
“DirecTV customers with compatible 4K UHD equipment can view coverage of Amen Corner at golf’s signature event in the industry’s best picture format and most vibrant color television experience possible,” AT&T announced. “With 4K UHD, viewers get roughly 4 times the resolution of HDTV including sharper detail, smoother lines and a richer color palette. The detail is so rich that you might even see the spin of the ball and the divots in the turf as if you’re right there on the green.”
The channel will cover all four rounds of the tournament April 7-10. Please click here for full details.