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MediaPost

Media Agency Suspends 4As Membership Over Transparency Issue

Jun 9, 2016  •  Post A Comment

A media agency has indefinitely suspended its membership in the 4As over the transparency issue. MediaPost reports that Cincinnati-based Empower MediaMarketing announced the move this week, following the release of an ANA report that found pervasive use of kickbacks in the U.S. advertising industry.

“In a letter to clients, posted on its website, Empower CEO Jim Price … noted his disappointment with the ANA report’s reliance on anonymity,” MediaPost reports.

Price wrote on the website: “In principle, while we agree with the 4A’s transparency statement and we are in compliance, we have been disappointed in the 4A’s prioritizing holding companies in developing these principles and their inability to work with the ANA.

“In addition, we’re disappointed the names of people and the agencies who have violated clients’ trust were not released at this time. It’s an unfair blanket allegation on those who have always done what’s in the best interest of their clients, like Empower.”

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