Almost 1 billion tweets were sent out during the 2015-16 TV season that were about television, according to data just released by Nielsen covering Twitter posts in the U.S. during the period Aug. 31, 2015, through May 29, 2016.
For the third consecutive year, AMC’s “The Walking Dead” was the most frequently tweeted-about TV series, averaging 435,000 tweets for each new episode.
Fox’s “Empire” had the most talked-about premiere of the fall on Twitter, generating 1.3 million tweets.
The Grammys, which aired on CBS, were the most-tweeted special of the TV season, while ABC’s broadcast of the Oscars was No. 1 in unique authors with a total of 1.8 million people tweeting about it.
The top sports event on Twitter was, to no surprise, Super Bowl 50, aired by CBS. the event generated 16.9 million tweets.