A new president has been named for Viacom-owned channels VH1 and Logo TV. The company promoted Chris McCarthy to the position.
McCarthy has been general manager of the channels since August 2015, and was general manager of Logo TV since 2014. Announcing the promotion was Doug Herzog, President of the Viacom Music & Entertainment Group.
“Within a remarkably short time, Chris has driven record growth across all screens and done an incredible job of reinventing the VH1 brand, bringing the focus back to its rich pop culture heritage,” said Herzog. “Chris is a smart and strategic leader who thinks from an ‘audience first’ perspective, leading to highly impressive results.”
The announcement notes that VH1 has had four consecutive quarters of growth during McCarthy’s tenure, making it the fastest-growing entertainment network in the Top 25. The network is currently up +48% quarter to date.
“Under McCarthy, VH1 announced a bold new programming slate bringing the network back to its pop culture roots including the much anticipated revival of ‘America’s Next Top Model,’ the topical series ‘The Amber Rose Show’ and the critically acclaimed ’90s hip hop period piece ‘The Breaks,’ to name a few,” the announcement notes. “McCarthy has also elevated hit juggernauts such as ‘Love & Hip Hop’ and ‘Black Ink Crew’ to new franchise highs.”
McCarthy will continue to be based at Viacom’s New York headquarters and will report directly to Herzog.