A marketing executive known for his creative and strategic innovation is back in the fold at Disney with the company’s announcement Wednesday that John Rood has been named senior vice president, Marketing, for Disney Channels Worldwide.
The appointment is effective immediately. Gary Marsh, president and chief creative officer, Disney Channels Worldwide, to whom Rood will report, made the announcement.
“John Rood is a maker and a builder, with a rare combination of creative and strategic leadership skills and an innate understanding of the Disney brand,” Marsh said in the announcement. “He has a unique capacity to transform how large teams address viewers’ evolving needs in a complex, multi-platform portfolio.”
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John Rood (Disney)