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FierceCable

New Survey Reveals Which Cable Network Is the Most Coveted — You May Be Surprised by the Results

Oct 7, 2016  •  Post A Comment

The results of a new survey show that the top “must-have” cable channel among consumers, ranking just behind the Big Four broadcast networks, is History.

FierceCable reports that the Altman Vilandre & Company study, which polled 5,000 U.S. media consumers, found that 44% of respondents listed History as essential to their multichannel bundle.

It was followed by Discovery Channel (41%), Food Network (37%), The Weather Channel (37%), and USA and TNT (both 36%). Only 34% of respondents listed ESPN, which FierceCable notes is the most expensive channel in the bundle.

“The results become surprising when you compare per-subscriber costs for these channels,” the report notes. “According to SNL Kagan data, ESPN has an average per-subscriber cost of $6.61 compared to just 28 cents for History Channel.”

With the industry trending toward skinnier programming bundles, investor research firm MoffettNathanson, which commissioned the study, is using the data to size up which channels are most likely to survive.

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One Comment

  1. Not surprising. Sports is mostly local (except for playoffs and championships) and the competition with SEC Channel, Big Ten Network, Pac Ten Network, FS1, CBS Sports and the regional fox sports networks has really damaged ESPN’s hold. Also, their long-term agreements have put them behind covering the emerging sports that are grabbing the younger viewers – UFC, various Red Bull Sports, etc.

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