Jerry Seinfeld’s popular online series is looking for a distributor, and the move could deal a blow to Sony Pictures Entertainment’s streaming service Crackle.

The New York Times reports that “Comedians in Cars Getting Coffee,” which debuted in 2012, “put Crackle on the map.” Sony has said the series, which has produced in the neighborhood of 50 episodes, has generated more than 100 million streams.

“But Mr. Seinfeld’s contract is expiring,” The Times reports, “and he has lately felt adrift at Sony, especially since June, when the studio parted ways with Steve Mosko, its television chairman and one of Mr. Seinfeld’s longtime allies, according to multiple people briefed on the matter, who spoke on the condition of anonymity to protect relationships.”

The Times’ sources said Seinfeld’s reps have been in talks with streamers such as Netflix and Hulu about taking over distribution of the series.

“The loss of ‘Comedians in Cars’ would hurt Crackle,” The Times reports. “The show is its biggest hit. It could have a hard time persuading other top talents to sign on if Mr. Seinfeld decided to go elsewhere.”

Sony commented on the situation in a statement, saying: “‘Comedians in Cars’ has been a great part of Crackle’s programming lineup for years, and we look forward to continuing our relationship with Jerry Seinfeld.”

Sony produces the series in partnership with Seinfeld, and would continue to be paid under any of the options being talked about, according to The Times, which notes: “Under the current setup, Sony effectively sells the show to itself.”