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Fortune

The Big Mac Is Getting Bigger — and Smaller

Nov 3, 2016  •  Post A Comment

McDonald’s has barely messed with the Big Mac since the iconic burger was introduced back in 1967, but that’s all about to change, according to Fortune magazine.

“The fast-food chain said on Thursday it is introducing both a smaller and a larger Big Mac nationwide for a limited time early next year after a successful test in some markets,” Fortune reports. “The move is a rare expansion of the classic menu item. One new version of the sandwich, called the Grand Mac, will have two all-beef patties weighing one-third of a pound. The other, dubbed Mac Jr., will shrink the sandwich down to have only a single patty and no middle bun.”

The current Big Mac comes with one-fifth of a pound of beef, the report notes. The chain’s dominance in burger sales has been challenged lately by competitors such as In-N-Out and Shake Shack.

“The expansion is the latest move by McDonald’s, whose U.S. comparable sales have risen for several quarters after a deep slump in recent years,” Fortune reports. “In its most recent fiscal quarter, sales at established restaurants rose 1.3%, helped by the return of McDonald’s popular All Day Breakfast, and promotions like its McPick 2 offer and the launch of Chicken McNuggets with no artificial preservatives.”

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2 Comments

  1. Great..more fat people in America. Just what we need.

  2. “Grand Mac”??? Ugh

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