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A Holiday Classic — Which NBC Just Aired in Prime Time for the 42nd Time — Surges 25% in the Ratings Over Last Year

Dec 27, 2016  •  Post A Comment

NBC noticed while it was spinning the numbers on some of its holiday programming that its Christmas Eve broadcast of the Frank Capra-Jimmy Stewart holiday chestnut “It’s a Wonderful Life” delivered quite a few eyeballs.

The movie scored a 1.0 average rating in the key 18-49 demo, up 25% from a 0.8 average for the Christmas Eve telecast a year ago. It was also up 18% in total viewers, rising to 4.492 million from 3.805 million.

The movie, which NBC aired in prime time for the 42nd time, grew by 50% from its first half-hour to its sixth in 18-49, from 3.6 million to 5.4 million, and grew 70% in adults 25-54, from a 1.0 average rating to a 1.7.

Please click here to read the rest of the numbers in a press release from NBC.

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