Hallmark Channel, home of the popular “Kitten Bowl” counterprogramming event that runs during the Super Bowl, announced plans today for “Meow Madness,” which will provide an alternative to the “March Madness” NCAA Men’s Basketball Tournament.
The Hallmark Channel Original Special Event will premiere April 3, and will culminate in … wait for it … “The Final Fur.”
The event will feature author and animal advocate Beth Stern as host and Peabody Award-winning reporter Mary Carillo as commentator, and will showcase adoptable kittens in a basketball competition.
“Hallmark Channel enjoys home court advantage for the inaugural ‘Meow Madness’ special as 100 adorable, adoptable ‘cat-letes’ purr-fect an unstoppable zone defense while taking shots from the ‘flea throw’ zone as each team claws its way to ‘The Final Fur,'” Hallmark says in its announcement. We warned you the cat puns were coming.
Said Michelle Vicary, Executive Vice President of Programming & Network Program Publicity, Crown Media Family Networks, Hallmark Channel and Hallmark Movies & Mysteries: “‘Meow Madness,’ along with our other very successful Hallmark Channel original pet-centric specials, entertain audiences of all ages while showcasing what beautiful animals are available for adoption at local shelters. As Crown Media Family Networks PETS program expands its partnerships with North Shore Animal League America and others to include hundreds of neighborhood shelters around the country, we are focused on adoption and showcasing the joys pets bring to our lives every day.”
The program is produced by 3 Ball Entertainment. Executive Producers are Todd A. Nelson, Ross Weintraub, DJ Nurre, and Jeff Altrockm, with Kathy Sutula as co-executive producer. 3 Ball Entertainment’s credits include “Extreme Weight Loss” (ABC), “Bar Rescue” (Spike) and “My Cat From Hell” (Animal Planet), among others.