A cable channel that has been in business since 2013 announced that it will shut down its cable operation and move to a digital-only distribution model.
The AP reports that the Esquire Network broke the news Wednesday. The channel, which is a partnership of NBCUniversal and Hearst Magazines, will launch the Esquire online network in the spring, shutting down the cable channel around the same time.
The network launched in the cable spot that was previously occupied by Style Network, and was seen as an extension of Hearst’s Esquire magazine, with a focus on delivering programming aimed at young men.
Esquire “had struggled as major cable providers dropped it from their lineups,” the AP notes.