An item that’s a part of people’s everyday lives is about to become a new venue for advertising.
“License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked,” MediaPost reports.
The new rPlate, from a company called Reviver that’s working together with motor vehicle departments, is being introduced this week at the auto show in Detroit.
“The smart license plate is an IoT platform that includes DMV registration automation, hyper-local messaging and vehicle management,” the story reports. The plates house a GPS, accelerometer, RF sensors and storage.
The company plans to launch the rPlates by the end of this year in Texas, Arizona, California and Florida.
“Initially targeted to fleets of cars, such as rental companies, the connected plates could become highly targeted mini-billboards. The rPlate is the same size as a standard license plate and has an anti-reflective screen,” MediaPost reports. Ads could be sent to the plates based on a vehicle’s location.
Prototype plates are said to already be operational in California.