CBS Corp. and Hulu have reached a major agreement that will put the CBS Network on a live-stream provided by Hulu, The Los Angeles Times reports.
“Santa Monica-based Hulu plans to launch an over-the-top package of channels in the coming months to compete with Dish Network’s SlingTV, Sony PlayStation Vue and DirecTV Now, which all offer streams of traditional broadcast and cable TV channels,” the story reports.
In a statement, Hulu Chief Executive Mike Hopkins said: “To build a successful live TV service, you have to have viewers’ favorite sports and shows — and CBS’ programming is absolutely vital to that mix.”
The package will include sports programming such as NFL football and NCAA basketball, along with live events carried by CBS such as the Grammys, the report notes.
“For years, CBS had been the lone holdout among major TV broadcasters to do business with Hulu. That’s because Hulu is owned by NBCUniversal, 21st Century Fox and Walt Disney Co.’s ABC — longtime rivals of CBS,” The Times notes, adding: “The Hulu deal does not represent a wholesale change in strategy for CBS. Episodes of CBS shows, such as ‘NCIS,’ ‘Mom’ or ‘The Big Bang Theory,’ still will not be offered through Hulu’s established $7.99-a-month video-on-demand service.”