An analysis of data on 118 U.S. television networks reveals that 70% of them have something in common: They lost traditional pay-TV viewers from a year earlier.
MediaPost reports that the analysis for January 2017 by Pivotal Research Group of Nielsen data showed that only 35 of the 118 networks showed growth.
Groups that showed growth included Crown Media Holdings (3.4%); AMC Networks (2.0%); CBS (1.3%); Fox (0.4%); and independent network groups (2.0%).
“Individual networks that gained year-over-year include Fox’s FXX (7.3%) and FX Movie Channel (6.2%); Discovery’s Velocity (7.8%); NBCU’s Sprout (4.9%); and AMC’s BBC America (4.5%),” MediaPost reports.
The report adds: “Major pay TV network groups showed the biggest declines for A+E Networks, Discovery Communications and Time Warner, while A+E Networks sank 2.9%; Discovery Communications and Time Warner each fell 2.2%. Results for these groups were similar to declines for each in previous months.”
Other groups that were down included NBCUniversal (2.0%), Scripps Networks Interactive (1.9%), Disney-ABC Television (1.9%) and Viacom (1.8%).