ABC is losing a longtime executive, with the network telling staffers today in internal memos that Marla Provencio, executive VP of marketing and chief marketing officer, is exiting after 35 years at the network.
Variety reports that Provencio and ABC Entertainment President Channing Dungey sent out memos announcing the news. Provencio has been in her current position since November 2011.
“She first began her career at ABC working in on-air promiotions in 1979,” Variety notes. “She was named executive vice president of marketing for ABC Entertainment in 2007, and had led ABC’s marketing for many years prior.”
Provencio notes in her memo: “I … have been involved in some of the most extraordinary marketing campaigns which has led me to one of the greatest realizations of my life — that the creative, and more importantly, hands-on creative, has always been my greatest passion and I want it to be the focus in the next chapter of my professional life.”
Variety adds: “A search for Provencio’s replacement is set to begin in the near future. Provencio will stay on as a consultant with the network through June.”