After blowing a deal with Disney that was reportedly worth millions, YouTube’s most popular video producer, Felix Kjellberg — who goes by PewDiePie online — posted a video today addressing the controversy.
Most of the 11-minute clip offers Kjellberg’s own perspective on the situation, including some harsh words for old-school media in general and for The Wall Street Journal in particular, after The Journal took the lead on exposing what it saw as anti-Semitic and pro-Nazi messages in PewDiePie’s videos.
Kjellberg presents the case that old-school media fails to understand the world of new media, and is essentially afraid of that world. He argues that the material he has been slammed for was essentially a joke and was misinterpreted and taken out of context.
However, he does offer this comment: “I’m sorry for the words that I used, as I know they offended people, and I admit that the joke itself went too far.”
Kjellberg also released a statement on Tumblr in an effort to make it clear that he does not support hate-based groups.
Here’s his clip addressing the controversy, posted today on YouTube …