The Writers Guild of America is ratcheting up the pressure on studios as the threat of a writers strike continues to hang over Hollywood, the Los Angeles Times reports.
The WGA is “reaching out directly to advertisers, saying that a potential strike could lead to delays in the fall TV season and would likely harm ratings,” the report notes.
The article quotes a letter from David Young, executive director the Writers Guild of America West, sent Tuesday to media-buying agencies. In it Young warns of a possible domino effect should the writers go on strike.
“Any delay in the start of work has the potential to postpone fall season premieres and reduce the amount of new programming available to advertisers and audiences,” Young warns in the letter.
The deadline for a new contract is May 1, the report notes. Young points out in the letter that the last writers strike, which began in late 2007 and went on for 100 days, brought about a drop in ratings.
The Times adds: “Among the shows that will be hit almost immediately are the late-night talk programs that rely on writers to come up with jokes and witty banter on a nightly basis.”