A longtime media executive who was among the key players at The WB has a new job as CEO of the multimedia company Awesomeness. The Hollywood Reporter’s Live Feed reports that Jordan Levin, who has recently spent a couple of years as chief content officer for the NFL, is making the move.

Levin was part of the founding executive team at The WB and had a number of roles at the network including CEO and president of programming, overseeing a lineup of hits including “Dawson’s Creek,” “Buffy the Vampire Slayer” and “Gilmore Girls.”

“In his new role, which he’ll begin on May 30, Levin will work alongside Awesomeness President Brett Bouttier, overseeing the company’s portfolio that includes AwesomenessTV, Awesomeness Films, DreamWorksTV, Awestruck and the newly announced Awesomeness News,” THR reports. “The hiring comes a few months after Awesomeness co-founder Brian Robbins stepped down from his post, noting at the time that Bouttier would look for a new creative partner to help him run the business.”

The young-skewing Awesomeness is a joint venture of Comcast’s DreamWorks Animation, Hearst Corp. and Verizon.