The McDonald’s fast-food chain issued an apology for running a commercial that sparked accusations that the company was trivializing a bereaved child who had lost his father.
MediaPost reports that the ad, which has been running in the U.K., features a widow and her “sad-looking” son in a McDonald’s restaurant. “He’s looking for a connection to his dead father and the mom tells him that his dad liked the chain’s fish filet sandwich, just like he does,” MediaPost reports.
A McDonald’s spokesman provided a statement to the U.K. publication The Guardian, saying: “We apologize for any upset this advert has caused. This was by no means an intention of ours.”
Initially, the spokesman reportedly told the publication the ad would remain on air, despite a torrent of social media outrage. But The Guardian later reported that the ad was being pulled.
Here’s the ad, posted by The Guardian …