Disney-ABC’s upfront ad sales have gone better than expected, with the company posting gains in volume in high single-digit percentages across broadcast, cable and kids television, MediaPost reports.
Helping to push the results is a strong second-quarter scatter market, with significant money coming in particular from pharmaceuticals and consumer-product marketers.
“This is in sharp contrast to media analysts who [were] anticipating a modest decline in the overall TV upfront for all networks — anywhere from 3% to 4%,” the story reports.
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