The secret to success for one of the Big 4 broadcast networks, which just had its best Friday in more than 14 years, was its airing of the NBA Finals. ABC announced today that its coverage of Game 4, in which the Cleveland Cavaliers avoided a sweep by the Golden State Warriors, fueled a big ratings win for the Alphabet Network.
“ABC won Friday’s primetime by huge margins … holding an 8.5 million viewer advantage over runner-up CBS (13.3 million vs. 4.8 million) and once again more than doubled the other nets combined in Adults 18-49 (+142% – 4.6/22 vs. 1.9/9 – CBS, NBC, Fox and CW),” ABC said in today’s announcement.
The 18-49 number for prime time marked ABC’s best in the key demo since Jan. 3, 2003 — almost 14-1/2 years, the network said.
The NBA Finals are tracking as the most watched overall since 1998. Game 4 improved on last year’s Game 4 numbers by 14% in total viewers (19.0 million vs. 16.6 million) and by 13% in adults 18-49 (6.8/30 vs. 6.0/25), the network noted.
The network’s NBA-focused “Jimmy Kimmel Live” broadcasts, meanwhile, are also performing well.
“Airing around the NBA Finals in various time periods across the country, ‘Jimmy Kimmel Live: Game Night 4’ broadened the exposure for the ABC late-night talker in primetime,” ABC announced. “Through its first four broadcasts of 2017, ‘Jimmy Kimmel Live: Game Night’ is delivering its second-most-watched 4-night average (3.89 million).”