A veteran digital executive has joined NBCUniversal as executive vice president, Content, Strategy and Operations, for NBCUniversal Digital Enterprises. The company announced today that Laura Lee will take the newly created post.

“Lee will help drive the company’s digital strategy and will be responsible for growing the consumption, audience engagement and monetization of NBCUniversal’s content on both existing and emerging platforms,” the company said in today’s announcement. “She also will oversee and build on existing partnerships with Snap, BuzzFeed and Vox. Lee will be based in New York and report to Maggie Suniewick, President of NBCUniversal Digital Enterprises. She begins on June 19.”

Suniewick says in the announcement: “Laura’s deep experience in the digital space will be a great asset as we continue to create new monetization and premium content opportunities across NBCUniversal and expand our partnerships with new media and technology companies.”

The announcement adds: “Lee spent eight years at YouTube, where during her tenure, she expanded the North American media business with innovative partnerships across television, film, sports, and news with over 300 companies. She also launched YouTube’s VOD service in the United States and Canada. Additionally, she spearheaded YouTube’s relationships with partners including Vice, Discovery Networks, Frederator Studios, Lionsgate, Univision, Sony Pictures, NBCUniversal, CBS and Scripps, among others. Lee led the launch of YouTube’s Rentals product (VOD), the company’s first foray into the transactional business and YouTube’s launch of full-length shows and movies.”

“Most recently, Lee served as the President and Chief Digital Officer of Margaritaville Media where she was responsible for all content (Margaritaville.com, Margaritaville TV, Radio Margaritaville) and digital efforts for the lifestyle brand,” the announcement notes.